Why it worked
It uses social proof and the 'dream' of passive income to create a high-desire visual hook that implies the product's effectiveness without needing a traditional sales pitch.
Summary
A screen recording shows a phone receiving a rapid succession of Shopify order notifications from an app called AdScaled. The video uses the visual of constant sales to imply the effectiveness of the tool.
Structure
- 1Display phone screen at 5:02 AM
- 2Show rapid-fire Shopify notifications
- 3Highlight the AdScaled app name in notifications
- 4End on the visual of continuous sales
Product placement
The video is a screen recording of the AdScaled app sending Shopify notifications.
On-screen text
POV: You sell basic makeup products at 5 AM