@cocobossanova_ — 12x breakout

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tbt to this iconic moment at the SAG Awards

@cocobossanova_

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Why it worked

The video leverages the star power of Billie Eilish and Melissa McCarthy, combined with a humorous and unexpected interaction (drawing on someone's face), to create a shareable and engaging piece of content.

Summary

This video is a throwback to an iconic moment at the SAG Awards featuring Billie Eilish and Melissa McCarthy. Melissa McCarthy humorously recounts meeting Billie Eilish's mother in an improv class while pregnant with Billie, and then proceeds to draw on Billie's face with a marker.

Structure

1Introduction of the throwback moment
2Melissa recounts meeting Billie's mother
3Melissa draws on Billie's face
4Billie's reaction
5Announcement of nominees

On-screen text

tbt to this iconic moment at the SAG Awards

Transcript

Hi Billy. Hi Melissa. Hi, it's nice to meet you. We've actually met. We've actually met. We've met twice. And one of my dogs. Fun fact, if you're asking, is I also met you originally in Utero because your mom was my first improv teacher and guess who she was pregnant with? It was you. It was you. Wow. That's a lot. Thank you. So much. So I'm just trying to be more present and making memories and I'm trying for like more yellowing and less FOMO. So would you mind, would you mind signing my dress? No. No. I don't want to ruin it, you know? Thank you for liking my choices. That's pretty. Well, you signed my face. Oh yeah. Okay. I don't care. Okay. I don't care. Okay. So when you and when you as you're putting down like sick tats and like had beeps and like I'm gonna say this too. Here are the nominees for female actor in a comedy series. Oh right.