Why it worked
The video leverages celebrity culture and a relatable, cringeworthy social moment that viewers enjoy dissecting and sharing.
Summary
A video clip from an awards show captures a moment where Billie Eilish attempts to interact with Dua Lipa, who appears to be looking away or distracted, resulting in an awkward social interaction.
Structure
- 1Billie Eilish approaches Dua Lipa
- 2Billie Eilish attempts to engage
- 3Dua Lipa looks away
- 4The awkward interaction is highlighted
On-screen text
i think this is worse than ignoring a high five