what I wore to take & teach pilates this week

@sophie_axelson

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sophieaxelson https://shopmy.us/sophieaxelson ↗

Why it worked

The creator leverages a popular "what I wore" format, showcasing relatable and aspirational activewear outfits. By mixing vintage finds with newer pieces and clearly labeling each item, they provide direct value to viewers interested in fashion and fitness style, while subtly promoting their own curated collection.

Summary

The creator showcases various outfits worn for pilates classes, highlighting a mix of vintage and newer activewear pieces. Each slide features a different outfit with text overlay identifying the brands and items.

Structure

1Outfit 1: Pilates class attire
2Outfit 2: Vintage Nike tank and Adanola pants
3Outfit 3: Vintage tee, Tna shorts, and ASICS
4Outfit 4: Vintage Nike tank, Yellow the label sweatshirt, and Nike pants
5Outfit 5: Vintage Adidas sweatshirt and shorts
6Outfit 6: Brandy tee and SWT active pants

Original caption

mostly vintage styled with some newer pieces ! #outfitinspo #whatiwore #OOTD #activewear #vintageactivewear

More from @sophie_axelson

Their other posts in the index, biggest breakout first.

7Outfit 7: Dissh button down and horse sport pant

8Outfit 8: Vintage Tommy Hilfiger bra, Set active shorts, and Brandy sweats

9Outfit 9: Athleta tee and Tna butter bra + capri

10Outfit 10: Vintage Tommy Hilfiger sweatshirt, hat, and Nike pants

11Closing slide: See you next week!

Product placement

The creator is promoting their own curated collection of activewear, available through their Shop My page. Various brands like Nike, Adidas, Tommy Hilfiger, Adanola, Tna, Brandy Melville, Set Active, Dissh, Yellow the Label, and Athleta are featured.

On-screen text

what I wore to take & teach pilates this week vintage Nike tank cotton Adanola pants vintage tee Tna butter shorts ASICS Vintage Nike Tank Yellow the label sweatshirt Vintage Nike crop pants vintage adidas sweatshirt brandy tee swt active pants Dissh button down horse sport pant Vintage Tommy Hilfiger bra Set active shorts brandy sweats that I cropped Sweat marks by homebody <3 Athleta tee Tna butter bra + capri vintage Tommy Hilfiger sweatshirt hat & bra are samples for homebody Vintage Nike pants see you next week!!!!