Why it worked
The video provides valuable, actionable advice for a specific audience (new business owners) in a concise, listicle format. The use of on-screen text makes the information easily digestible and shareable.
Summary
The video lists five essential expenses for new business owners: hiring a graphic designer for branding, a web developer for a custom Shopify theme, a trademark attorney, a professional photoshoot for brand images, and a bookkeeper from the start.
Structure
- 1Introduction: 5 expensive things to spend money on for a business
- 21. Graphic designer for brand kit
- 32. Web developer for custom Shopify theme
- 43. Trademark attorney
- 54. Photoshoot for core brand images
- 65. Bookkeeper from day one
Product placement
The video mentions hiring a graphic designer, a web developer for a custom Shopify theme, a trademark attorney, a photoshoot, and a bookkeeper as essential business expenses.
On-screen text
5 expensive things to spend money on if you are starting a business
1. graphic designer for your brand kit
2. web developer for a custom shopify theme
3. trademark attorney
4. photoshoot for core brand images
5. bookkeeper from day one