FULL FACE OF MPH BEAUTY

@beckypenhos

83.8K followers · usually 5.2K views a post

Views

24.5K

Likes

1.1K

Comments

27

Shares

51

SoundTikTok sound · original sound - bryanbojorquez7

Promoted product

MPH Beauty

m.ph is the creation of makeup artist Mary Phillips: a curated collection of products that blend together artistry with effortless, everyday wear.

Why it worked

The video likely performed well due to the creator's engaging demonstration of a full makeup look using a specific brand, appealing to viewers interested in beauty tutorials and product reviews. The "wait for it" hook and the creator's enthusiastic endorsement of the products also contribute to its potential virality.

Summary

The creator demonstrates a full face of makeup using products from the brand MPH Beauty. She applies foundation, contour, and lip liner, showcasing the products' application and effect.

Structure

1Introduction with MPH Beauty products
2Applying foundation and contour
3Applying lip liner
4Final look reveal

Product placement

MPH Beauty (acts - makeup brand, used to create a full face of makeup, removing it would change the video); MPH Beauty palette (acts - makeup palette, used to apply makeup, removing it would change the video); MPH Beauty foundation (acts - foundation makeup, used to apply makeup, removing it would change the video); MPH Beauty lip liner (acts - lip liner, used to apply makeup, removing it would change the video)