what's your favorite animal?

@beckypenhos

84.2K followers · usually 8.9K views a post

Views

44.2K

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SoundTikTok sound · original sound - yayobeaches

Promoted product

Roberto Cavalli

Discover the latest women's, men's, children's, and home collections on the Roberto Cavalli® official store. Order with fast and secure shipping.

3 videos3 creators

Why it worked

The video leverages a visually striking and unique fashion piece from a recognizable luxury brand, combined with an engaging question, to capture attention within a short timeframe.

Summary

A woman models a flowing Roberto Cavalli dress with a butterfly-inspired print, twirling to showcase the design. The video highlights the brand's distinctive aesthetic and the garment's dramatic silhouette.

Structure

1Model poses in a Roberto Cavalli outfit.
2Text overlay asks about favorite animal and names Roberto Cavalli.
3Model twirls, showcasing the dress's movement.
4Model strikes a final pose, displaying the back of the dress.

Original caption

A CAVALLI BUTTERFLY #cavalli

More from @beckypenhos

Product placement

Roberto Cavalli: ACTS - the brand name is displayed on screen and the video showcases clothing from this brand, implying it is the subject of the fashion presentation. Removing it would change the context of the fashion showcase. It ACTS as the brand being presented.