Overshot — find the TikToks breaking out, and what they're selling

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Normal people: "This house is cute."

@kailamullinss

3.3K followers · usually 1.3K views a post

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6.4K

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Why it worked

The video taps into a relatable contrast between emotional appeal and practical considerations, resonating with viewers who are either buyers, sellers, or simply interested in the real estate process. The rapid-fire listing of concerns creates a sense of expertise and intrigue.

Summary

A realtor contrasts the typical buyer's appreciation for a home's aesthetics with her own professional assessment of its underlying condition and investment potential. She lists various critical factors she considers, such as roof age, HVAC, and foundation, beyond just the visual appeal.

Structure

1Normal reaction to a house
2Realtor's critical assessment begins
3Listing of key structural and investment concerns
4Realtor's focus on smart investment over emotion
5Invitation to follow for behind-the-scenes content

Call to action

Follow along as I bring you behind the scenes of real client sho

On-screen text

Normal people: "This house is cute." My Realtor brain: Roof age? HVAC? Resale? Sewer? Permits? Foundation? Rental value? Insurance Issues?

Original caption

Everyone sees the beautiful kitchen… 🏡✨ My Realtor brain is thinking: • How old is the roof? • Is the electrical panel updated? • Any signs of water intrusion? • How’s the HVAC? • Will this appraise? • What’s the resale value? • Is this actually priced right? Don’t get me wrong, I love a gorgeous home as much as anyone. But my job is to look beyond the staging and help my clients make a smart investment, not just an emotional one. Follow along as I bring you behind the scenes of real client showings and show you what a Realtor actually notices during a home tour. Would your Realtor catch these things? 👀 #sacramento #realestate #Home #realestateagent #realtor