5 MINUTE

@mariananicolee

135.8K followers · usually 7.1K views a post

Views

419.8K

Likes

36.4K

Comments

84

Shares

1.2K

SoundTikTok sound · original sound - userayd4ppmt2v

Promoted product

The Doux Hair Care

The Doux is a salon-grade natural hair care brand. Shop curly hair mousse, curl custard, co-wash, deep conditioners & more for curly, coily & 4c hair.

2 videos2 creators

Why it worked

The video provides a quick, actionable hairstyle tutorial that is highly relevant to a common need (gym hairstyles). The use of popular brands like Gymshark and The Doux Hair Care likely increased its discoverability and appeal.

Summary

A woman demonstrates how to create a quick and easy curly hairstyle suitable for the gym. She uses a product from The Doux Hair Care to achieve the look.

Structure

1Start with hair down
2Section and braid front pieces
3Apply product to curls
4Gather hair into a high ponytail

Original caption

such a cute and easy hairstyle🤭🫶🏽 - - - @The Doux Hair Care @Gymshark @Gymshark Women #curlyhair #curlyhaircheck #curlsfordays #curlyhairstyles #gymhairstyle

More from @mariananicolee

Product placement

The Doux Hair Care (ACTS - used to style hair, visible result comes from it, removing it would change what happens in the video); Gymshark (APPEARS - logo on clothing, removing it would not change what happens in the video); Gymshark Women (APPEARS - logo on clothing, removing it would not change what happens in the video)