NEW

Let her girly's to the front. You talk about how expensive blonde hair actually is. Because I've spent hundreds of dollars to get my curls to this color. So if I'm investing that much in a salon, I'm doing everything I can to make this last. And this is the one product I refuse to skip. Lately, this has been my biggest change I've made in my routine. Because look back at my before and afters, it made me realize that blonde curly hair don't just need moisture. They need protection. So this is the AMIKA: the protector color protect plus strengthen treatment. During every wash day, I spray it throughout my damp hair before styling and make sure that everything's evenly coated. And then I go in with my usual styling routine. It's such an easy extra step, but I love knowing that I'm actually helping protect my color while styling. So I feel so much better knowing that my hair has that extra protection. So this has definitely become a staple in my routine.