summer_

@mariananicolee

135.8K followers · usually 7.1K views a post

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178.6K

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SoundTikTok sound · original sound - prod.g_unknown

Promoted product

The Doux

The Doux is a salon-grade natural hair care brand. Shop curly hair mousse, curl custard, co-wash, deep conditioners & more for curly, coily & 4c hair.

Why it worked

The video provides a clear and visually appealing tutorial for a trendy summer hairstyle, utilizing popular hair products. The use of on-screen text and quick cuts makes it engaging for a social media audience.

Summary

The creator demonstrates a summer curly hairstyle tutorial. She sections her hair, applies styling products like The Doux Block Party and Mousse Def, and uses Edge Fixer for her edges, before styling her curls into a braided half-up, half-down look.

Structure

1Sectioning hair
2Applying styling products
3Braiding front sections
4Securing braids and styling
5

Original caption

summer hairstyle series??🤭🫶🏽 - - - #curlyhair #curls #curlyhaircheck #curlyhairstyles #summerhairstyles @The Doux Hair Care

More from @mariananicolee

Product placement

The Doux BLOCK PARTY ANTI-HUMIDITY DEFINING PASTE: it ACTS as a hair styling product to define curls. Removing it would change the hairstyle result. The Doux MOUSSE DEF TEXTURE FOAM: it ACTS as a hair styling product to define texture and hold curls. Removing it would change the hairstyle result. Edge Fixer EXTREME HOLD FRAGRANCE-FREE: it ACTS as a hair styling product to hold edges and flyaways. Removing it would change the hairstyle result.