Why it worked
The video leverages the popularity of the Rhode Skin brand and showcases a "full face" application, appealing to makeup enthusiasts looking for new product reviews and tutorials. The creator's natural application style and the focus on a complete look likely resonated with viewers.
Summary
The creator demonstrates a full face of makeup using new products from Rhode Skin. She applies highlighter, bronzer, complexion tint, concealer, and mascara, showcasing the application and final look.
Product placement
rhode skin highlighter milk (acts: used to apply makeup, visible result comes from it, removing it would change the video); rhode skin bronzer (acts: used to apply makeup, visible result comes from it, removing it would change the video); chanel.beauty complexion tint (acts: used to apply makeup, visible result comes from it, removing it would change the video); Sephora Collection best skin ever concealer (acts: used to apply makeup, visible result comes from it, removing it would change the video); MERIT Beauty clean volume lash (acts: used to apply mascara, visible result comes from it, removing it would change the video)