We don't text 24/7, we just update our little widget

The video likely performed well due to its relatable and humorous depiction of modern communication, particularly among couples, using a novel app feature. The quick cuts and varied, often funny, statuses create engagement and curiosity.

The video showcases the Widgetable app, which allows users to share their current activities and statuses with friends or partners. It displays various activities like sleeping, gymming, coffee breaks, reading, and even more mundane ones like pooping, with associated time durations, suggesting a way for couples to stay connected through shared updates.