Why it worked
The video uses a native mention strategy by showcasing a popular app widget that many users might find relatable or interesting, encouraging organic discovery and adoption without a direct sales pitch.
Summary
The video showcases the "Widgetable" app, displaying various status widgets like "Sleeping," "Miss you," "Out," "Bored," "Bath," "Excited," and "Tired." Each widget shows a status and a duration, with a small profile picture indicating who is associated with that status.
Structure
- 1Showcasing "Sleeping" and "Miss you" widgets
- 2Displaying "Out" and "Bored" widgets
- 3Showing "Bath" and "Excited" widgets
- 4Featuring "Tired" and "I'm always here" widgets
Product placement
The video is a screen recording showcasing the "Widgetable" app and its various widgets.
On-screen text
Widgetable
Sleeping
13 mins
Miss you
1 min
Miss you
1 min
Overjoyed
1 min
Out
1 hr
Bored
1 min
Bath
22 mins
Bored
39 mins
Out
8 hrs
Excited
8 hrs
Tired
1 min
I'm always here
26 mins