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let me break down the Cannes Lions ecosystem that no one explains to you
@natasha.badger
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Why it worked
The video breaks down a complex industry ecosystem in an easily digestible format, using clear on-screen text and relatable analogies. It addresses a common misconception about Cannes Lions, positioning itself as an informative and insightful explanation.
Summary
The video explains the Cannes Lions ecosystem, highlighting that while many see the glamorous side, the core of the industry involves brands, agencies, adtech, publishers, and platforms all selling to brands. It also emphasizes that Cannes Lions is fundamentally an awards show celebrating creative advertising, with a growing presence of creators who act as hybrid talent and media companies.
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Transcript, structure and on-screen text
6 beats, a 599-word transcript and 136 lines of on-screen text — the parts you need to write your own version.
Original caption
The Cannes Lions ecosystem, explained by someone who’s been in meetings all week🦁🌴 Brands, agencies, adtech, publishers, platforms… everyone’s here fighting for space. But the brands are the ones with the money. So the rest of us are all selling to them, while also selling to each other through partnerships and channels. At the HEART of that is Creativity. Most people forget that Cannes if an awards show to award and celebrate creative work in advertising from the year❤️🥂 I’m an AdTech marketer selling to agencies AND a creator. So I get to see how all of it connects. Whether you’re here or watching from afar, this is how it all connects #canneslions #canneslions2026 #marketingcareer #adtechlife #b2bmarketing
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