Lipstick Unboxing

@wajiew

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SoundTikTok sound · original sound - wajiew

Promoted product

Velvet Vanity lip products

Fuss-free hybrid beauty staples for your daily rituals

2 videos

Why it worked

The video leverages the popular "unboxing" format with a focus on beauty products, a common and engaging niche on TikTok. The creator's genuine enthusiasm and clear demonstration of the product's shades and texture, combined with a relatable "native mention" style, likely resonated with viewers interested in makeup.

Summary

The creator unboxes new lip products from Velvet Vanity, showcasing two shades: a "dish pink" and "Rose Tea". They demonstrate the "Rose Tea" shade with a swatch on their hand and mention liking the brand's lip glosses, before showing a lip liner in a "sweet" shade.

Structure

1Introduction and unboxing of Velvet Vanity lipsticks
2Showcasing "Rose Tea" shade and its swatch
3Mentioning "dish pink" and a lip liner in "sweet" shade
4

Original caption

new lippies unboxing hihihi🩷😙 thankyou @VelvetVanity !!! my favourite would be rose tea!! ugh comei sangattt #makeup #lipmatte

More from @wajiew

Product placement

Velvet Vanity (brand name): appears on packaging and is mentioned by the creator. It sells lip products. Removing it would change the context of the unboxing. Rose Tea (shade name): appears on screen as a spoken descriptor for a lipstick shade. It is part of the product description. Removing it would change the description of the product. Lipstick (product type): mentioned and shown. It is the subject of the video. Removing it would make the video nonsensical.

On-screen text

Lipstick Unboxing

Transcript

Lipstick Unboxing I literally just unbox my new lipsticks from Velvet Vanity I think half the same color story which is my new dish pink I'm not gonna open this one because I have this one in my bag and my new I think this is the shade Rose Tea Since this one is out of the box I'm gonna show you guys how Rose Tea looks like This is Rose Tea It's very pigmented And it smells so nice Kashmere Lip liner I have this one in my bag This is the shade Sweet I really love Velvet Vanity's lip gloss I am going to do the lip swatches with this product So you guys need to stay tuned This is my signature color Yeah that's all bye Thank you Velvet Vanity bye