@lorenzo_angeles — 9x breakout selling Tidal

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SO TIDAL JUST ANNOUNCED SOMETHING

@lorenzo_angeles

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Why it worked

The video taps into a current and controversial topic in the music industry, resonating with artists and listeners concerned about AI's impact on creativity and compensation. The creator's passionate and relatable stance, combined with clear explanations, likely drove engagement.

Summary

The creator discusses Tidal's new policy that will no longer allow AI-generated music to be eligible for monetization. They argue that AI-generated music is not original and is often trained on stolen artist data, making it disrespectful to artists who put effort into their craft.

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Original caption

POLICY UPDATE Our stance on AI-generated music Hi, AI music generation tools are changing how music is created and distributed. As this technology evolves, Tidal is introducing platform standards to protect artists, their craft, and inform listeners. Here are the highlights of our new AI Policy: Tidal will identify and tag AI-generated music in our app. Listeners will see an "AI" badge next to music we detect as wholly AI-generated. Tidal will not tolerate AI-generated music that impersonates an artist or group, or that facilitates fraudulent activity. We're implementing automatic tools to remove these releases immediately and on an ongoing basis. Tidal will not allow music that is 100% AI-generated to be monetized. No royalties will go to such releases, nor will AI-generated uploads be eligible for direct-to-fan sales. We will expand these policies to music that is substantially AI-generated when AI detection technology is sufficiently reliable to do so. You'll start seeing these changes from July 15.