last minute shopping for my hospital bag

@nataliezacek

2.0M followers · usually 303.3K views a post

Views

4.0M

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457.2K

Comments

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SoundTikTok sound · original sound - nataliezacek

Promoted product

Target

Target is a retail store offering a wide variety of products, including household essentials, beauty items, and clothing.

49 videos42 creators

Why it worked

The video taps into the relatable experience of last-minute preparations for a major life event (childbirth), using a popular retail store (Target) as the setting. The creator's personal commentary and relatable struggles with choosing between practical and cute items create a connection with viewers.

Summary

A pregnant woman goes shopping at Target to gather last-minute items for her hospital bag. She browses various sections, picking up essentials like dry shampoo, postpartum underwear, and hair accessories, while also considering cute but less practical clothing items.

Structure

1Introduction and reason for shopping
2Shopping for clothes and accessories
3Finding essential items
4

Original caption

I wanna be prepped but also knowing that I could go over my due date and wanting to be chill 🤌🏼💗 @target @aerie @Good Molecules @gimme beauty

More from @nataliezacek

Product placement

Target (store): appears, removing it would change what happens in the video. Levi's (brand): appears, removing it would not change what happens in the video. Batiste (brand): acts, removing it would change what happens in the video. Starface (brand): acts, removing it would change what happens in the video. Mighty Patch (brand): acts, removing it would change what happens in the video. Gimme Beauty (brand): acts, removing it would change what happens in the video. Carter's (brand): appears, removing it would not change what happens in the video. Aerie (brand): appears, removing it would not change what happens in the video. Wild Fable (brand): appears, removing it would not change what happens in the video. Frida (brand): acts, removing it would change what happens in the video. Audens (brand): appears, removing it would not change what happens in the video.

On-screen text

last minute shopping for my hospital bag

Transcript

I realized from packing my hospital bag that I'm missing a few things, so I stopped at Target for some last minute hospital bag stuff. Um, these are so cute. Not for the hospital, but like, should I try these on? Why is there stuff so adorable right now? I do need a little dry shampoo. Skin care. We need to get a hamper for baby boy's room, but I kind of want to find one that is like, really practical and not like a metal one. I didn't want to use this brand because I feel like they had a bunch of weird stuff come out about them, but they do seem to be the only ones that have like these little shorty diaper things. So let me know if there's another brand that has these. Carter's, just one you. I can't with how cute this section is. These PJs are absolutely eating. And the suns on these. I need to leave them though because I need practical PJs right now and not just cute ones. I don't know if I want something more structured or if I've gotten these before. I think I like that one. I don't think I like that one. I know I said no on practical PJs, but these are very cute. I think Target might just not have men's shoes. I didn't get Josh the one thing that he asked for, but I did get everything that I need. So maybe that's the important part.