The video taps into relatable themes of pregnancy, shopping, and relationship dynamics, using a clear "challenge" format (22 items for 22 weeks) to create engagement and a sense of accomplishment. The mix of practical, fun, and sentimental purchases appeals to a broad audience interested in lifestyle and family content.
Summary
A pregnant woman and her partner go on a shopping spree at Target, buying 22 items to celebrate her 22 weeks of pregnancy. The video showcases a variety of items, from baby clothes and toys to personal care products and snacks, highlighting the couple's excitement for their growing family.
Structure
1Introduction and announcement of the shopping challenge
2Shopping for baby items
3Purchasing entertainment and personal items
More from @zhcyt
More breakout videos from this creator.
4
Buying practical home goods and appliances
5Snack and treat selection
6Checkout and conclusion
Product placement
Target (store): appears as the location where shopping occurs. Removing it would change the context of the video.
LEGO (toy brand): appears on product packaging and store displays. Removing it would change the context of the video.
Olivia Rodrigo (musician): appears on LEGO product packaging. Removing it would change the context of the video.
Jay-Z (musician): appears on album cover. Removing it would change the context of the video.
Love Island (TV show): appears on game packaging. Removing it would change the context of the video.
Cat & Jack (clothing brand): appears on product tags. Removing it would change the context of the video.
Disney (media company): appears on plush toy characters (Stitch, Angel, Mickey Mouse, Winnie the Pooh). Removing it would change the context of the video.
Smucker's (food brand): appears on frozen sandwich packaging. Removing it would change the context of the video.
Ben & Jerry's (food brand): appears on ice cream packaging. Removing it would change the context of the video.
5 Gum (gum brand): appears on gum packaging. Removing it would change the context of the video.
Extra Gum (gum brand): appears on gum packaging. Removing it would change the context of the video.
Orbit Gum (gum brand): appears on gum packaging. Removing it would change the context of the video.
Sour Patch Kids (candy brand): appears on candy packaging. Removing it would change the context of the video.
Reese's (candy brand): appears on candy packaging. Removing it would change the context of the video.
Bic (razor brand): appears on razor packaging. Removing it would change the context of the video.
Mighty Patch (skincare brand): appears on acne patch packaging. Removing it would change the context of the video.
Conair (appliance brand): appears on hair dryer packaging. Removing it would change the context of the video.
Revlon (beauty brand): appears on hair dryer packaging. Removing it would change the context of the video.
Wavytalk (beauty brand): appears on hair styling tool packaging. Removing it would change the context of the video.
Pigmint (home goods brand): appears on cutting board packaging. Removing it would change the context of the video.
Lay's (snack brand): appears on chip bags. Removing it would change the context of the video.
Ruffles (snack brand): appears on chip bags. Removing it would change the context of the video.
Buying my wife 22 things for being 22 weeks pregnant
Yes, let's go
What are you going to buy?
22 things
I can't believe Michelle's already 22 weeks pregnant
Yes
Item 1
The first thing I'm getting is this cute onesie for our baby
Item 2
For the second one, I want a
Item 2
Olivia Rodrigo Lego set
Item 2
It's so cool
Item 2
I think it's new
Item 3
Number three, I want this vinyl
Item 3
$33 for that?
Item 3
Oh my goodness
Item 4
Number four, a game
Item 4
Love Island
Item 5
Number five
Item 5
I need new maternity clothes
Item 5
And
Item 5
This one looks like it'll fit me
Item 5
This one looks cute
Item 5
I love it
Item 6
What about this one?
Item 6
This is so cute
Item 6
Oh my gosh, I love this
Item 6
It's a backpack
Item 6
Number six
Item 7, 8
I love Stitch
Item 7, 8
And Angel
Item 7, 8
Seven and eight
Item 7, 8
Yes
Item 7, 8
This is going to be so expensive
Item 7, 8
Why are we buying these?
Item 9
Number nine, I need towels
Item 9
Six towels
Item 9
Yes
Item 9
All right, number nine
Item 9
Put it in
Item 10
For number 10, we're getting storage bins
Item 10
Because
Item 10
I like a practical queen
Item 11
Michelle, I don't like how you're looking at that
Item 11
At a $600 coffee maker
Item 11
But I actually want this one
Item 11
Number 11, please
Item 11
Actually
Item 11
Put that in
Item 11
Don't buy cheaper things, buy expensive things
Item 11
This is going to be so expensive
Item 11
But I'm 22 weeks pregnant
Item 12
Number 12, I need razors
Item 13, 14
For 13 and 14
Item 13, 14
Eyelash glue and
Item 15
And eye patch
Item 15
This is actually really cute
Item 15
You already have two hair dryers
Item 15
But this is a mini travel size
Item 16
For number 16
Item 16
What about one of these mini sets?
Item 16
Number 16
Item 16
This five-in-one
Item 17
Item 17
Cutting boards
Item 17
That's quite practical
Item 18
This looks so yummy
Item 18
Two for $18
Item 18
For number 18
Item 19
Right now, Michelle is window shopping for ice cream
Item 19
Looking for ice cream
Item 19
Hogging us
Item 19
This looks so yummy
Item 19
That's number 19
Item 19
Three items left
Item 19
You've already bought so many things
Item 20
All right, that's number 20
Item 21
Two more
Item 21
Number 21, I'll be nice
Item 21
I got something cheap
Item 22
For number 22, I can't decide
Item 22
Lay's
Item 22
Sour cream and onion
Item 22
Barbecue
Item 22
Oh my goodness, just get both of them
Item 22
All right, that's 22 items
Item 22
Are you happy?
Item 22
Yes
Item 22
Can I get Starbucks on the way out though?
Item 22
No, you already got 22
Item 22
All right, 22 items
Item 22
Do you do this again next week?
Item 22
Next week
Item 22
22 items
