EVERYONE GETS THIS TRAVEL RANKING WRONG

@thelisamays

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2 videos

Why it worked

The video uses a popular "this or that" format with visually appealing travel destinations, creating engagement through viewer opinions. The creator then pivots to a valuable "how-to" segment on traveling for free, directly addressing a common pain point and driving viewers to her community for more information.

Summary

The creator ranks several popular travel destinations against each other, ultimately choosing one based on factors like food, culture, crowds, and adventure. She then reveals that she never pays for flights or hotels by leveraging everyday spending and points, and invites viewers to join her free community in the bio to learn more.

Structure

1Ranking Italy vs. France
2Ranking Tokyo vs. Kyoto
3Ranking Greece vs. Croatia
4

Original caption

I ranked 7 dream destinations — then told you exactly how we afford all of them ✈️ #travelmom #pointsandmiles #familyvacation #milesredemption #traveltips

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Call to action

Join my free community in the bio

On-screen text

EVERYONE GETS THIS TRAVEL RANKING WRONG ITALY OR FRANCE ITALY FRANCE TOKYO OR KYOTO TOKYO KYOTO GREECE OR CROATIA GREECE CROATIA PERU OR MEXICO PERU MEXICO MOROCCO OR EGYPT MOROCCO EGYPT SWITZERLAND OR NORWAY SWITZERLAND NORWAY ARGENTINA OR CHILE ARGENTINA CHILE JOIN MY FREE COMMUNITY IN THE BIO

Transcript

Italy or France? Italy. France is gorgeous but it's a bit cold. I'm Italian but Italy has the food, the people, it's just a total vibe. Tokyo or Kyoto? I'm gonna go Kyoto. Tokyo is great but it's really packed and it's a little chaotic. Kyoto is gorgeous and calm. Trust me, I used to live there and I've been all over, definitely my favorite place. Greece or Croatia? Definitely Croatia. Same blue water but half the crowds and half the price. Peru or Mexico? Mexico. Peru is a gem but Mexico gives you that classic city, beach culture and really good food all in one. Morocco or Egypt? I'm gonna go Morocco. You're good with seeing Egypt once but I could go to Morocco over and over again. Switzerland or Norway? I'm gonna go Norway. Switzerland is gorgeous, it's like the postcard but Norway has the beauty and the adventure. Argentina or Chile? Argentina. Hands down, Argentina. The milanesa and chimichurri, and of course Messi's from there. How we can actually afford flights and hotels? Never pay for them. The way to use our everyday spending, groceries, just the normal stuff that we already buy. We travel really, really well for free. So I always say, travel doesn't need to be expensive or hard. So if you want to learn more, join my free community. It's in my bio.