when you're a bride but also a ceo

@sallsters

64.7K followers · usually 4.1K views a post

Views

289.9K

Likes

39.3K

Comments

62

Shares

75

SoundTikTok sound · Sunset Lover

Promoted product

Crushed Toniccrushedtonic.com

Loved by Nordstrom, QVC, Anthropologie, Sephora, KITH, Allure & More!

6 videos

Why it worked

The video cleverly blends a highly aspirational life event (a wedding) with a subtle product placement, appealing to viewers who aspire to balance personal success with professional achievement. The aesthetic of the wedding and the product integration create a desirable lifestyle image.

Summary

The video showcases a wedding where the bride, who is also a CEO, is seen interacting with a branded beverage station from her company, Crushed Tonic. It highlights the seamless integration of her professional life with her personal celebration.

Structure

1Bride and CEO concept introduced
2Branded beverage station at the wedding
3Close-ups of Crushed Tonic products
4

Original caption

@Crushed Tonic working even at my own wedding #wedding #collagen #korean #koreanbeauty #crushedtonic

More from @sallsters

Product placement

Crushed Tonic Cafe (appears on signage and bags, acts as a branded cafe setup at a wedding, removing it would change the visual context of the event) Crushed Tonic (appears on packaging for Marine Collagen Rose Latte and other products, acts as the brand of the products being served, removing it would mean the products are unbranded) Crushed Tonic (mentioned in creator's bio and bio link, acts as the company the creator founded and promotes)