my brand pop up at my wedding

@sallsters

64.7K followers · usually 4.1K views a post

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20.8K

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344

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SoundTikTok sound · original sound - lyricswithaddie

Promoted product

Crushed Toniccrushedtonic.com

Loved by Nordstrom, QVC, Anthropologie, Sephora, KITH, Allure & More!

6 videos

Why it worked

The creator leveraged a highly personal and aspirational event (their wedding) to organically integrate their brand. This creates a unique and memorable context for product placement, making it feel authentic and less like a traditional advertisement.

Summary

The creator showcases their brand, Crushed Tonic, with a pop-up cafe at their own wedding. The images highlight the branded setup and people interacting with the products.

Structure

1Introducing the brand pop-up at the wedding
2Showcasing the Crushed Tonic Cafe setup
3Highlighting the Crushed Tonic product
4Couple interacting with the product

Original caption

@Crushed Tonic #brand #popup #wedding #event #crushedtonic

More from @sallsters

Product placement

Crushed Tonic Cafe: This is a branded pop-up bar that serves drinks. It ACTS as a functional element of the wedding event. Removing it would change the event's offerings. Crushed Tonic: This is a brand of collagen powder. It ACTS as a product being showcased and potentially consumed. Removing it would mean the product is not featured. The logo on the pop-up bar also APPEARS, but the pop-up itself ACTS.