Don't Want to Grow Up?

@sallsters

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SoundTikTok sound · original sound - sallsters

Promoted product

Crushed Toniccrushedtonic.com

Loved by Nordstrom, QVC, Anthropologie, Sephora, KITH, Allure & More!

6 videos

Why it worked

The video effectively uses a popular and visually appealing flavor (ube) to create a unique and desirable product. The creator's personal endorsement and clear demonstration of how to use the product, combined with the limited edition aspect, create a sense of urgency and appeal.

Summary

The creator introduces and prepares a Ube Milk Collagen drink, highlighting its unique flavor profile and benefits. She then shares her favorite way to use the collagen powder in a vanilla bean latte with ube and coffee.

Structure

1Introduce Ube Milk Collagen
2Describe the flavor profile
3Prepare the drink with water and coconut milk
4

Original caption

Meet our newest obsession: #Ube Milk Collagen. 🍠💜🥥 Warm vanilla, creamy coconut, and toasted marshmallow— our take on Philippines’ iconic ube. It tastes like your favorite boba—but with 5g of premium hydrolyzed collagen peptides in every serving to support glowing skin, stronger hair, and healthier nails. Your daily beauty ritual just got a whole lot more delicious. 💜 Limited first production run. Pre-order yours now before it sells out. #crushedtonic #healthyrecipe #wellness #glassskin

More from @sallsters

Product placement

Crushed Tonic Grass-Fed Collagen Ube Milk: ACTS - it is the product being prepared and consumed. Removing it would change the video. Purple Haze Boba Tea: APPEARS - it is shown as an example of a similar drink. Removing it would not change the video. Alpro Barista Coconut: ACTS - it is used as an ingredient in the drink. Removing it would change the video.

Call to action

Pre-order yours now before it sells out.

On-screen text

Don't Want to Grow Up? Crushed Tonic Grass-Fed Collagen Ube Milk to show you our ube milk collagen. Tastes so good. If you guys something about ube I can only compare it to toasted marshmallows. tastes and smells it smells like People say it's sweet potato, it is a Filipino sweet potato, it tastes like vanilla, and coconut had a baby. So the color is deep purple. We're going to and then we'll of coconut milk. This contains coconut milk and milk in it, so you don't need too much milk. purple the itself is ube in it. You may know ube as taro as well. That's the other name it goes by. If you also like potato latte, then you would love this one. My favorite drink right now is vanilla bean latte with ube and then you add coffee. literally so good. The fact that in here is so crazy. you really can't taste it. coconut milk, because I love coconut milk just like that Always mix it and then add milk. perfect. This is perfection. So good. If you guys don't know what this is, you have to go try it. It's our limited They will go by We already have, dozens of pre-orders, and I'm really guys to try this flavor.

Transcript

to show you our ube milk collagen. I'm going to show you our ube milk collagen. Tastes so good. If you guys something about ube I can only compare it to toasted marshmallows. tastes and smells it smells like People say it's sweet potato, it is a Filipino sweet potato, it tastes like vanilla, and coconut had a baby. So the color is deep purple. We're going to and then we'll of coconut milk. This contains coconut milk and milk in it, so you don't need too much milk. purple the itself is ube in it. You may know ube as taro as well. That's the other name it goes by. If you also like potato latte, then you would love this one. My favorite drink right now is vanilla bean latte with ube and then you add coffee. literally so good. The fact that in here is so crazy. you really can't taste it. coconut milk, because I love coconut milk just like that Always mix it and then add milk. perfect. This is perfection. So good. If you guys don't know what this is, you have to go try it. It's our limited They will go by We already have, dozens of pre-orders, and I'm really guys to try this flavor.