Why it worked
The video likely performed well due to its aspirational content, showcasing a behind-the-scenes look at a glamorous event and the work of a makeup artist. The use of a trending sound and the visual appeal of the subject contributed to its reach.
Summary
The video shows a woman getting ready and then walking outside, followed by a performance clip. The caption indicates she is a makeup artist named Kierralanice who worked on a BET Awards performance.
Structure
- 1Getting ready/hair and makeup
- 2Walking outside
- 3Performance clip
- 4Singing
Product placement
The video features makeup artist Kierralanice, whose services are implied to be promoted through her name and linktr.ee bio link.