In case you missed it, the Soul Lounge Afterglow was lit.

@kierralanice

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Promoted product

Soul Lounge Lansing

Instagram

Why it worked

The video uses high-energy, authentic footage of a fun community event to create FOMO, effectively positioning the event series as a must-attend local experience.

Summary

The video highlights the vibrant atmosphere of the Soul Lounge Afterglow event series in Lansing, Michigan. It showcases clips of people dancing and enjoying the music while encouraging viewers to attend future events.

Structure

1Highlighting the energy of the event
2Showcasing the community and entertainment
3Introducing the year-round series
4Encouraging viewers to attend
5Providing event dates and resources

Product placement

Original caption

PSA: Your weekend plans just found you! If you live in Lansing and are looking for nightlife, add @soullounge517 to your list! Local vendors, world renown dj’s, and a whole lot of dancing and good vibes. ▪️Sept 6 - AfroBeats ▪️Sept 27 - 2000s ▪️October 31 - Halloween 📍The Avenue Cafe 2021 E Michigan Ave. Lansing, MI 48912 For more information and other things to do in Lansing, MI, visit @soullounge517 or visit @chooselansing at www.lansing.org. Lansing MI, things to do Lansing, lansing night life #ChooseLansing #ad @Choose Lansing

More from @kierralanice

Call to action

Mark your calendars and get your tickets early; visit Soul Lounge 517 and Lansing.org for more information.

On-screen text

A NIGHT AT THE SOUL LOUNGE LANSING, MI SAVE THE DATES SEPTEMBER 6 AFROBEATS SEPTEMBER 27 2000'S OCTOBER 31 HALLOWEEN

Transcript

In case you missed it, the Soul Lounge Afterglow was lit. Live DJs, local vendors, and a community that knows how to show up and have a good time. And it wasn't just one night. OurSpace gave us a year-round series that makes you rethink what nightlife in Lansing can be. Whether you're local or visiting, this is an experience that you don't want to sleep on. So mark your calendars and get your tickets early because each event sells out. For more information, visit Soul Lounge 517 and Lansing.org.