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12.5Talking HeadStory Open hookLifestyle
Hook
Y'all look at my cousins.
@kierralanice
6.3K followers · usually 784 views a post
Views
9.7K
Likes
1.4K
Comments
14
Shares
5
Promoted product
iPhone 17 Prohttps://www.apple.com ↗
Why it worked
The video uses a relatable, humorous personal narrative to engage with a high-profile brand advertisement, making the ad feel like a piece of organic, shareable content.
Summary
The creator films a large billboard in New York City featuring a group selfie advertisement for the iPhone 17 Pro. She jokingly claims the people in the photo are her cousins.
Structure
- 1Creator approaches a billboard in NYC
- 2Creator points out the group selfie advertisement
- 3Creator makes a joke about the people in the ad being her cousins
Product placement
The creator is reacting to a large billboard advertisement for the iPhone 17 Pro.
On-screen text
Group Selfies
Shot on iPhone 17 Pro
Transcript
Y'all look at my cousins. They not my cousins for real, but they my cousins.
Original caption
Look at our cousins yall!! They’re so beautiful! Somebody tell @apple they ate this campaign up! #apple
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