Apparently freezing your hair makes it shinier...

@millylivin

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SoundTikTok sound · original sound - millylivin

Promoted product

Monay Hair Cryotherapy

Visit Monay Hair Cryotherapy, a trusted cryotherapy salon offering hair cryotherapy, scalp wellness and hair repair treatments for stronger, healthier hair.

Why it worked

The video taps into a trending beauty hack with a visually satisfying transformation, showcasing a unique treatment that promises significant results with minimal effort (just blow-drying).

Summary

The creator tries a "hair cryotherapy" treatment to make their hair shinier and straighter. After the treatment, which involves a cold device and light therapy, the creator's hair appears significantly straighter and shinier from just blow-drying.

Structure

1Introduction to hair cryotherapy trend
2Visiting the Monay Hair Cryotherapy salon
3Undergoing the treatment (pre-freezing, light therapy, freezing)
4Washing and preparing hair for drying

Original caption

I actually can’t believe how straight it ended up… would you try this? ❄️👀@monayhaircryotherapyrania❄️ located in Sydney! #hairtok #hairtransformation #BeautyTok #haircare #fyp

More from @millylivin

Product placement

Monay Hair Cryotherapy: ACTS - it is the service being performed on the creator's hair. Removing it would change the video. Monay Hair Cryotherapy: APPEARS - logo on the stylist's uniform. Removing it would not change the video.

Call to action

Would you try this?

On-screen text

Apparently freezing your hair makes it shinier... The treatment: Smells like slime "That's a first " "Are you ready? " Pre freezing treatment: Has to process for 1Hour ⏰ Then we will be doing some light therapy She brought me treats 😋: Oh, I can feel the treatment feels a bit itchy The freezing machine ❄️ Oh it's collld 🥶 First layer The collagen is now processing the hair Time to wash: Time to wash it out Why I look like a clown.. Amazing is done No shampoo or conditioner needed! Preparing my hair: putting the heat protection going in with his serum ends Dry: Time for the straightening This locks in the treatment and make sure my hair will actually be straight Me pretend it's not hot 😂 and apply your When I wash it again will the colour fade? It'll just be this colour Really? I have a sensitive scalp* are you on your period? Yess ✨ "On our periods or close to it our scalp gets a bit more sensitive" Now we are gonna wash it out And do that again! Results ✨ From no straightening just blow drying! My hair's all done. Very cool experience. Feels weird but it's very straight. Let's see how it holds up and see if it keeps staying straight Spoiler: it did 💅 I wanna do this again

Transcript

Apparently freezing your hair makes it shinier... Come with me to have my hair frozen. Apparently freezing your hair makes it shinier... Apparently freezing your hair makes it shinier... Let's test it out She brought me treats 😋: Oh, I can feel the treatment feels a bit itchy "That's a first " "Are you ready? " Pre freezing treatment: I'm ready. Has to process for 1Hour ⏰ We're about 1 hour going be doing some light therapy Oh, I can feel the treatment feels a bit itchy The freezing machine ❄️ Oh it's collld 🥶 First layer "The collagen is now processing the hair" Time to wash: Time to wash it out Why I look like a clown.. Amazing is done No shampoo or conditioner needed! Preparing my hair: putting the heat protection going in with his serum ends Dry: Time for the straightening This locks in the treatment and make sure my hair will actually be straight Me pretend it's not hot 😂 and apply your When I wash it again will the colour fade? It'll just be this colour Really? I have a sensitive scalp* are you on your period? Yess ✨ "On our periods or close to it our scalp gets a bit more sensitive" Now we are gonna wash it out And do that again! Results ✨ From no straightening just blow drying! My hair's all done. Very cool experience. Feels weird but it's very straight. Let's see how it holds up and see if it keeps staying straight Spoiler: it did 💅 I wanna do this again