i spent 20 years thinking my hair was straight

@millylivin

806.8K followers · usually 1.2M views a post

Views

4.2M

Likes

337.8K

Comments

2.2K

Shares

1.3K

Promoted product

Not Your Mother's

Not Your Mother's makes fun, effective haircare for every hair type. Shop shampoo, conditioner, dry shampoo, curl care and styling essentials.

5 videos4 creators

Why it worked

The video taps into the relatable struggle of achieving desired hair results, especially for curly hair types, and uses a popular tutorial format that encourages viewer engagement through tips and tricks.

Summary

The creator attempts a curly hair routine using products from Not Your Mother's and Redken, following a tutorial. Despite following the steps, the creator is disappointed with the final result, which appears wet rather than styled.

Free account

Transcript, structure and on-screen text

7 beats, a 337-word transcript and 18 lines of on-screen text — the parts you need to write your own version.

Original caption

I was convinced my hair was straight 😭 did I do this right? Tutorial from @yaliah | beauty & lifestyle ✨#curlyhair #hairtranaformation #curlygirlmethod #hairtok #fyp