i spent 20 years thinking my hair was straight

@millylivin

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SoundTikTok sound · BGM perfect for item description

Promoted product

Not Your Mother's

Not Your Mother's makes fun, effective haircare for every hair type. Shop shampoo, conditioner, dry shampoo, curl care and styling essentials.

8 videos5 creators

Why it worked

The video taps into the relatable struggle of achieving desired hair results, especially for curly hair types, and uses a popular tutorial format that encourages viewer engagement through tips and tricks.

Summary

The creator attempts a curly hair routine using products from Not Your Mother's and Redken, following a tutorial. Despite following the steps, the creator is disappointed with the final result, which appears wet rather than styled.

Structure

1Introduction and realization of having curly hair
2Applying leave-in conditioner
3Applying curl cream
4Applying mousse

Original caption

I was convinced my hair was straight 😭 did I do this right? Tutorial from @yaliah | beauty & lifestyle ✨#curlyhair #hairtranaformation #curlygirlmethod #hairtok #fyp

More from @millylivin

Product placement

Not Your Mother's Pillow Soft Curls (acts: used as a curl cream to style hair, result is part of the hair styling process), Not Your Mother's Curl Talk Sculpting Gel (acts: used as a hair gel to style hair, result is part of the hair styling process), Redken Acidic Bonding Concentrate Leave-In Treatment (acts: used as a leave-in conditioner to style hair, result is part of the hair styling process)

Call to action

Pls tips and tricks !!

On-screen text

i spent 20 years thinking my hair was straight 1. Wet hair 2. Leave in conditioner 3. Curl cream 4. Mousse Really excited to add mousse ✨ Put mousse at the back 5. Hair gel Gotta lock in* She said it really locks it in Scrunch time 6. Diffuser Until 80-90% dry Her results: Mine.. I swear it was dry* How I ended up styling it ✨ Pls tips and tricks !!

Transcript

I spent 20 years thinking my hair was straight. Apparently I have curly hair because my hair dries like this. Let's try a curly hair routine. 1. Wet hair. First, you want to make sure that your hair is soaking wet. My hair's already soaking wet. That's what you want to hear. Gotta listen to Mother. 2. Leave in conditioner. That's what you're gonna go in is with a leave-in conditioner. I'll have my leave-in conditioner. It looks like to use praying hands and the raking method. Feels wrong to put conditioner on my hair. Don't freak us out. Omg she puts so much on the back! 3. Curl cream. I'm gonna go in with a curl cream next. I've got the Pillow Soft Curls. Do pretty much the same exact thing. Use praying hands. Back of head check. I forgot the back of my head. This is my favorite step. And this is where you're gonna start adding and scrunching in. Really excited to add mousse. Take the mousse and I put that on my roots. Ooh. And then scrunching. Use praying hands. Back of head. I'm gonna flip my head over. 5. Hair gel. Okay, now this is the last step before we start using. This is the We Dad heat and humidity gel. To lock in. And then we're gonna start scrunching. Scrunch time. Now I'm gonna scrunch it in. 6. Diffuser. It is time to start diffusing my curls. This is how I always make sure to hover over my curls until they're about 80-90% dry. Yay, now time for the diffusing part. That's us. Her results: It's literally it. My curls always turn out so good. Mine.. Mine.. No, cuz I'm actually gonna scrunch that. I swear it was dry. What went wrong? Like it looks wet. How I ended up styling it. This is how I ended up styling my hair today. I'm really sad that my hair didn't work out. If anyone has tips and tricks, I'm gonna try again.