i DM'd a girl asking her to do my makeup for FREE

@millylivin

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Why it worked

The video taps into the popular "transformation" trend and showcases a niche aesthetic (Gyaru makeup) that is visually striking and intriguing. The creator's relatable nervousness and the artist's skill create engaging content.

Summary

The creator asks an Instagram makeup artist to do her makeup for free in a Gyaru style. The artist comes over, and they go through the steps of applying the makeup, including contacts, foundation, blush, eyeshadow, lashes, and wig. The video culminates in a photoshoot.

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Transcript, structure and on-screen text

6 beats, a 358-word transcript and 91 lines of on-screen text — the parts you need to write your own version.

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Original caption

I found this girl on Instagram after she posted her gyaru makeup… so I asked if she’d transform me 🎀 @sab.aby_ #gyaru #gyarumakeup #makeuptransformation #japanesemakeup #fyp