Oh, we're building autonomous agents for hacking.

@techroastshow

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Promoted product

Esprittrystud.me

Open-source AI coding assistant with deep Roblox Studio integration. Edit Luau scripts, manipulate instances, query DataStores, and search the Toolbox from your terminal.

Why it worked

The video leverages the high-contrast dynamic of a young, serious founder being roasted by comedians, which makes the product pitch feel authentic and memorable rather than like a traditional ad.

Summary

An 18-year-old founder pitches his AI-powered hacking tool, Esprit, to a panel of comedians during a live show. The comedians roast him for his age and the nature of his product while he attempts to demonstrate its capabilities.

Structure

1Founder introduces his AI hacking tool
2Comedians roast the founder's appearance
3Founder explains the tool's functionality
4Live demo of the product website

Original caption

This wunderkind is behind on his chores cause he’s too busy using AI hackbots to test website vulnerabilities 🤖 . . #techie #programmerlife #softwareengineer #siliconvalley #ai

More from @techroastshow

Product placement

The product 'Esprit' is mentioned by name and shown via a screen recording of its website during the pitch.

On-screen text

OH, WE'RE BUILDING AUTONOMOUS AGENTS FOR HACKING. WE JUST LAUNCHED BRO, YOU LOOK LIKE YOU LAUNCHED YESTERDAY. BASICALLY, IT DOES LIKE RED TEAMING, BLUE TEAMING, WHITE BOX PEN TESTING, AND AS WELL AS BLACK BOX PEN TESTING SO IT CAN ACT LIKE A RED TEAMER. HACK YOUR ENDPOINTS AND AS WELL AS LIKE LOOK AT YOUR CODE BASE AND CATCH UP THE VULNERABILITIES FROM THE SITE. THE COMPANY WOULD HIRE YOU TO FIND OUT ABOUT THEIR VULNERABILITIES. WHAT'S THE NAME OF THE COMPANY REAL QUICK? IT'S CALLED ESPRIT ESPRIT .DEV ESPRIT? OH, SH*T. CLICK THE BANNER I BET HE'S TRYING TO TROLL US BRO IT'S A SCREEN RECORDING ALL RIGHT, THAT'S ENOUGH OF THAT. DID YOU HIRE A WEDDING VIDEOGRAPHER TO DO YOUR AND THEY SAID YOU WERE VERY YOUNG. IS THIS TRUE? I'M 18. WOW. DO YOU HAVE ANY CUSTOMERS? YEAH, WE DO. ACTUALLY MY CALENDARS ARE KIND OF BOOKED UP YOU JUST LAUNCHED TONIGHT. SO WE HAD CUSTOMERS BEFORE WE OFFICIALLY LAUNCHED AND THEN ONCE WE OFFICIALLY LAUNCHED, IT GOT LIKE 50,000 IMPRESSIONS AND MY CALENDARS, LIKE ALMOST BOOKED UP FOR NEXT WEEK. WOW. YEAH. ALL RIGHT. NICE, DUDE. AND IS IT FOR MAKING VIDEOS OR IS IT FOR THE HACKING? YEAH. REAL LOVE THE VIDEO, BRO. COULD YOU HOOK US UP WITH YOUR FUCKING YEAH, WHAT'S ON YOUR CALENDAR? YEAH, BESIDES HIGH SCHOOL? BABY SHOWERS BAR MITZVAHS YOUR CHORES AT HOME.

Transcript

Oh, we're building autonomous agents for hacking. We just launched yesterday. Bro, you look like you launched yesterday. So basically, it does like red teaming, blue teaming, white box pen testing, and as well as black box pen testing. So it can act like a red teamer, hack your endpoints, and as well as like look at your code base and catch up the vulnerabilities from the site. Okay, so the company would hire you to find out about their vulnerabilities? Yeah. And what's the name of the company real quick? It's called Esprit, E-S-P-R-I-T dot dev. Esprit? Yeah. Oh, shit. Click the banner. I bet he did something. He's trying to troll us, bro. It's a screen recording. All right, that's enough of that. Did you hire a wedding videographer to do your? And they said you were very young. Is this true? I'm 18. Wow. Do you have any customers? Yeah, we do. Actually, my calendars are kind of booked up. You just launched tonight. Like what? So we had customers before we officially launched, and then once we officially launched, it got like 50,000 impressions and my calendars are like almost booked up for next week. Wow. Yeah. All right. Nice, dude. And is it for making videos or is it for the hacking? Yeah. Real love the video, bro. Could you hook us up with your fucking? Yeah, what's on your calendar? Yeah, besides high school? Baby showers, bar mitzvahs, your chores at home.