The last remaining engineer who doesn't use AI

@techroastshow

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IntelliJ IDEAseen in 4 videos →https://www.jetbrains.com/idea/ ↗

Why it worked

The video uses a relatable, high-contrast character archetype (the 'purist' vs. the 'modernist') to deliver a product feature list in a way that feels like entertainment rather than a sales pitch.

Summary

A comedic skit features a character named Giancarlo who prides himself on being an 'artisanal' coder who refuses to use AI. His colleague interrupts him to point out that the IDE he uses, IntelliJ IDEA, actually has robust AI features, leading to a humorous confrontation.

Structure

1Introduction of the artisanal coder character
2Giancarlo explains his slow, manual coding process
3A colleague challenges his anti-AI stance
4The colleague lists the actual AI features of IntelliJ IDEA
5Giancarlo rejects the help and kicks the colleague out

Product placement

IntelliJ IDEA is the central subject of the dialogue, with its specific AI features being listed and promoted by the colleague character.

Original caption

he is a true Java artist @JetBrains @Austin Nasso @nikitaoster485 @jesse.warren #ad #sponsored #softwareengineer #ai

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On-screen text

The last remaining engineer who doesn't use AI Giancarlo

Transcript

My name is Giancarlo. I'm a Java engineer, and I'm one of the last remaining artisanal hand coders. My father manually coded using assembly language, and his father before him using an abacus. The youth today insist on using AI to code... but I don't believe in it. In order to create a helper function, it takes me 16 hours. And with integration tests, unit tests, dev slot testing and CI pipeline updates, it can run anywhere from 5 days to 5 months. The vibe coding airheads at my company, they don't last long. He broke production twice in two weeks. Look, if you're looking for quality code, craftsmanship, and something that works, people come to... Giancarlo. Why don't you use AI to speed up your workflow? Because I write Java for enterprise? Plus, IntelliJ Idea doesn't even have AI tools built in. Actually, IntelliJ Idea does have AI functionality. It's got AI code completion, code generation, refactoring, AI code explanation, and you can use any agent right in the IDE. Plus, it's the best tool for Kotlin and safe for enterprise! Another vibe coding airhead. Just want to say you're doing a great job. Thanks, boss. Giancarlo has to get back to work. Wait, are you using AI? Hey, get out of here! This is Giancarlo's workspace. You do not look at Giancarlo's workspace without Giancarlo's permission! Out. Out. Out. I want you out of my workshop, get out.