@greatvaluemerida — 39x breakout

Loading video…

Day 10 of lowering my cost of living

@greatvaluemerida

55.5K followers · usually 6.5K views a post

Views

250.7K

Likes

24.7K

Comments

182

139

Why it worked

The video combines a relatable personal finance challenge (lowering cost of living) with a deeply emotional and personal story, creating a strong emotional connection with the audience. The vulnerability and the unexpected tragic element likely drove engagement and shares.

Summary

The creator is on day 10 of lowering her cost of living, using wrapping paper she received from a friend who passed away to wrap her daughter's birthday presents. She calculates that by using the free wrapping paper, she saved $3, bringing her total monthly expense reduction to $160.72.

Structure

1Introduction to Day 10 of lowering cost of living
2Explaining the use of gifted wrapping paper
3Sharing the sad story of the friend who gifted the paper
4Calculating the savings from using the free wrapping paper
5Updating the total monthly savings
6Teasing the next day's update

Call to action

Come back tomorrow for day elevens total.

On-screen text

Day 10 of lowering my cost of living WELCOME TO DAY 10 OF LOWERING MY COST OF LIVING. TODAY. TODAY I'M WRAPPING MY DAUGHTER'S BIRTHDAY PRESENTS USING THIS WRAPPING PAPER THAT I GOT FROM MY FRIEND. IT'S NOT FUNNY. USING THIS WRAPPING PAPER THAT I GOT FROM MY FRIEND WHEN I CLEANED OUT HER APARTMENT BECAUSE SHE DIED. SHE ALSO BOUGHT MY DAUGHTER TWO BIRTHDAY PRESENTS THAT SHE WON'T GET TO GIVE TO HER. SO ANYWAYS, BY HER PROVIDING WRAPPING PAPER, I PROBABLY SAVED ABOUT $3. ABOUT $3. TAKE THE $3 THAT I SAVED ON WRAPPING PAPER TO DAY NINE'S TOTAL OF FIFTY NINE DOLLARS AND SEVENTY TWO CENTS, I HAVE NOW LOWERED MY MONTHLY EXPENSES BY A HUNDRED AND SIXTY DOLLARS AND SEVENTY TWO CENTS. COME BACK TOMORROW FOR DAY ELEVENS TOTAL. I AM CRYING THE TUBING MASCARA OFF OF MY EYELASHES.

Original caption

It’s actually not funny at all but I don’t know how else to cope. Thanks for the wrapping paper girl, I miss you. #costofliving #frugalliving #lowincome #cancersucks #singlemom