gifting coconuts

@vitacoco

1.2M followers · usually 63.6K views a post

Views

80.7K

Likes

2.3K

Comments

58

Shares

36

SoundTikTok sound · original sound - vitacoco

Promoted product

Vita Coco

Vita Coco is a brand of coconut water featured in humorous skits and promotional content.

31 videos2 creators

Why it worked

The unexpected and wholesome interaction between the Vita Coco mascot and the elderly woman creates a heartwarming and shareable moment. The gifting of a coconut, directly tied to the product, makes the promotion feel organic and positive.

Summary

A person in a Vita Coco coconut water costume gifts a coconut to an elderly woman. The woman appears surprised and delighted by the gesture.

Structure

1Person in Vita Coco costume approaches woman
2Costumed person offers a coconut
3Woman receives the coconut
4Woman reacts with surprise and amusement

Product placement

Vita Coco Coconut Water: ACTS - it is the product being given as a gift, and the costume is shaped like its packaging. Removing it would change what happens in the video. Vita Coco: APPEARS - it is the brand name on the costume. Removing it would not change what happens in the video.