Why it worked
The post leverages a relatable question about adapting to a new city's style, combined with an intriguing reveal of the creator's academic and professional achievements, creating a narrative that resonates with a broad audience.
Summary
The creator, who recently moved to Boston, asks for fashion advice inspired by the "Boston Tea Party girl" aesthetic. The post also highlights her background as a neuroscience researcher whose work on dopamine and cognitive function is gaining media attention.
Structure
- 1Asks for fashion advice for Boston
- 2Reveals neuroscience research background
- 3Mentions media attention for her work
- 4Shares a past photo related to the fashion inspiration
On-screen text
remember boston tea party girl?
as someone that just
moved to new england
(boston), how should i
dress? for reference i
she's actually a
neuroscience researcher
of 4+ years
...that now is featured in blogs,
media, and (soon) news for her
interest in dopamine and
cognitive function!
Bonus: here's a never before
seen photo of her as a PhD
student rocking the boston tea
party fit IRL