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10.8Text-HeavyPOV / Skit hook
Hook
this is me at work
@academicmemories
17.5K followers · usually 1.2K views a post
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Why it worked
The post uses a relatable "day in the life" setup combined with a humorous, unexpected twist. The juxtaposition of a mundane work setting with an outlandish compliment from a boss, followed by a seemingly unrelated newspaper clipping, creates intrigue and encourages swiping.
Summary
The creator shares a humorous anecdote about their boss's immediate confidence in their future fame after a brief interaction. This is followed by a newspaper clipping about hot dogs in Boston, presented as the 'why' behind their boss's prediction.
Structure
- 1Introduction: "this is me at work"
- 2Boss's prediction: "you're going to be famous one day"
- 3The 'why': Newspaper headline about hot dogs in Boston
On-screen text
this is me at work
my boss told me "you're going to be famous one day" after knowing me for 2 minutes
that's my why
Original caption
now i’m in the news 🙏 #career #scicomm
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