I came all the way to New York City to visit the cutest pop up

@tracyy_s

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SoundTikTok sound · TOMODACHI LIFE (NIGHT MAP SPEED UP)

Promoted product

MINISO

Why it worked

The video combines a visually appealing event (art exhibition) with a relatable activity (shopping and unboxing collectibles). The creator's enthusiasm and the cute aesthetic of the YOYO figures likely resonated with a target audience interested in pop culture and collecting.

Summary

The creator visits a MINISO YOYO art exhibition in Grand Central Terminal, showcasing over 50 YOYO figures. She then goes shopping at the MINISO store in Times Square, buying several YOYO blind boxes and unboxing them.

Structure

1Visiting the YOYO art exhibition at Grand Central
2Exploring the variety of YOYO figures
3Shopping at the MINISO store in Times Square
4Purchasing YOYO blind boxes
5Unboxing the collected YOYO figures

Product placement

MINISO: ACTS - it is a retail store where the creator shops and buys products. Removing it would change the video's narrative. YOYO: ACTS - it is a line of collectible figures that the creator is purchasing and unboxing. Removing it would change the video's narrative. Toy Story: APPEARS - it is a theme for some of the YOYO figures. Removing it would not change the video's narrative.

Call to action

Original caption

going on a shopping spree in NYC! 🗽not only did i visit the times square MINISO store but also checked out the YOYO art exhibition at grand central! don’t miss out and make sure to check out the toy store x YOYO launch🩵 @MINISO OFFICIAL #miniso #minisoyoyo #minisoyoyoartexhibition

More from @tracyy_s

On-screen text

location: Vanderbilt Hall, Grand Central Terminal from 6/20-7/12 MINISO launched a full YOYO art exhibition there's 50+ YOYO figures on display! And if you're a fan of cute characters and art installations this is for you Just look at how many YOYO figures they had and each one was so adorable And some were fan created artist clubs and more I had so much fun walking around After I visited the MINISO in Time Square to go on a shopping spree and they had the YOYO full line up of products like the Toy Story YOYO collection and I made sure to buy one of each to fill up my basket After getting all my YOYO products I made sure to check out and unbox all my blind boxes This is the Cupid Ring one and look at how cute everything was I love how these characters feel alive in a way that goes beyond just being collectibles They become something people can actually connect with Make sure you guys check out the YOYO experience in NYC :)

Transcript

I came all the way to New York City to visit the cutest pop up location: Vanderbilt Hall, Grand Central Terminal from 6/20-7/12 MINISO launched a full YOYO art exhibition there's 50+ YOYO figures on display! And if you're a fan of cute characters and art installations this is for you Just look at how many YOYO figures they had and each one was so adorable And some were fan created artist clubs and more I had so much fun walking around After I visited the MINISO in Time Square to go on a shopping spree and they had the YOYO full line up of products like the Toy Story YOYO collection and I made sure to buy one of each to fill up my basket After getting all my YOYO products I made sure to check out and unbox all my blind boxes This is the Cupid Ring one and look at how cute everything was I love how these characters feel alive in a way that goes beyond just being collectibles They become something people can actually connect with Make sure you guys check out the YOYO experience in NYC :)