Why it worked
The video leverages a common user question ('Why did you choose X?') to create a narrative hook. It then delivers value by listing tangible benefits and a direct incentive (discount code), making the promotion feel more like helpful advice than a hard sell.
Summary
The creator explains why they chose "Ivy" by highlighting benefits such as mental clarity, no shipping fees, a discount code for their followers, and 24/7 support. The video implies Ivy is a product or service related to health and wellness, likely weight loss.