It's JULY AGAIN

@sylvia.geng

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SoundTikTok sound · original sound - sylvia.geng

Promoted product

L'Occitane Almond Hair & Body Mists

2 videos2 creators

Why it worked

The video taps into the popular 'that girl' aesthetic and 'clean girl' routine trend, combining satisfying visuals with a focus on self-care and cozy scents, making the promoted product feel aspirational and integrated into a desirable lifestyle.

Summary

The video showcases a nighttime routine, highlighting L'Occitane's new Almond Hair & Body Mists in Pistachio and Crème Brûlée scents. It transitions from a bath to skincare and selecting pajamas, emphasizing cozy and sweet scents for a summer night.

Structure

1Running a bath
2Showering and applying skincare
3Selecting pajamas from a closet
4Applying hair and body mist
5

Original caption

It’s July again, and my nighttime routine is getting a little sweeter✨ Partnering with @loccitane to share their NEW hair & body mists in Pistachio + Crème Brûlée — soft, cozy, and the dreamiest way to end a summer night. #cleangirl #aesthetic #routine #nightroutine #Summer #july #cozy #SelfCare #bodycare #thatgirl #softgirl #pajamas #coquette #evening #relax #satisfying #anxietyrelief #fyp #foryoupage #asmr #trending #viral #loccitanepartner

More from @sylvia.geng

Product placement

L'Occitane's new Almond Hair & Body Mists ACTS - they are sprayed onto hair and body to provide scent, and are presented as part of a nighttime routine. Removing them would change the focus of the video. The video also shows other L'Occitane products, a Dior Prestige jar, and Olaplex No. 3, which merely APPEAR as part of a bathroom counter display. Removing them would not change what happens in the video.

On-screen text

It's JULY AGAIN Pistachio + Crème Brûlée soft, warm, and a little sweet light, cozy scents for a summer night routine

Transcript

It's July again, and my nighttime routine is getting a little sweeter✨ Partnering with @loccitane to share their NEW hair & body mists in Pistachio + Crème Brûlée — soft, cozy, and the dreamiest way to end a summer night. #cleangirl #aesthetic #routine #nightroutine #Summer #july #cozy #SelfCare #bodycare #thatgirl #softgirl #pajamas #coquette #evening #relax #satisfying #anxietyrelief #fyp #foryoupage #asmr #trending #viral #loccitanepartner