SUMMER HAIRCARE ROUTINE

@sylvia.geng

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SoundTikTok sound · original sound - sylvia.geng

Promoted product

AMIKA

all hair is welcome: 11 collections for every hair concern–no matter ethnicity, age or gender. We were kind & clean before it was a thing. Haircare that has always been cruelty-free, formulated without sulfates, parabens, aluminum starch. We only make products that make us proud.

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Why it worked

The video uses a visually appealing aesthetic and ASMR-like sounds to create a relaxing and satisfying hair care routine. The clear, step-by-step demonstration of popular Amika products, combined with the "shop now at Sephora" call to action, appeals to viewers interested in beauty and self-care.

Summary

This video demonstrates a 7-step summer hair care routine using Amika products. The routine includes detangling, hair oiling, scalp cleansing, masking, shampooing, applying leave-in conditioner, and blow-drying, with a final call to action to shop at Sephora.

Structure

1Detangle hair
2Apply hair oil
3Cleanse scalp

Original caption

🐚🛁Summer hair wash day for the softest, happiest hair🤍🫧 using the @amika soulfood nourishing mask + hydro rush intense moisture leave-in conditioner #asmr #haircareroutine #aesthetic #routine #hairwashday #selfcareroutine #nightroutine #cleangirl #softgirl #pink #relax #satisfying #anxietyrelief #fyp #foryoupage #health #amikapartner

More from @sylvia.geng

Product placement

amika soulfood nourishing mask: ACTS - it is applied to hair as part of a hair care routine, and its benefits are described. Removing it would change the video. amika scalp cleansing oil: ACTS - it is applied to the scalp as part of a hair care routine. Removing it would change the video. amika hydro rush leave-in: ACTS - it is sprayed onto hair as part of a hair care routine, and its benefits are described. Removing it would change the video. amika shampoo: ACTS - it is applied to hair as part of a hair care routine. Removing it would change the video. Tangle Teezer hair brush: APPEARS - it is used to detangle hair, but its primary function is demonstrated by the action, not the brand name itself. Removing it would not change the video's narrative. Sephora: APPEARS - it is mentioned as a place to shop, but not directly interacted with or demonstrated. Removing it would not change the video's narrative.

Call to action

shop now at sephora

On-screen text

SUMMER HAIRCARE ROUTINE 1. detangle 2. hair oiling 3. scalp cleansing oil 4. scalp massager leave on for 5 minutes 5. shampoo 6. soulfood nourishing mask deep nourishment without feeling heavy leave in for 5-7 min, 1x a week 7. hydro rush leave-in hydrates + detangles + reduces frizz with hyaluronic acid + squalane 8. blow dry soft, smooth, hydrated hair shop now at sephora