If your skin looks a little dull this summer... try this ✨

@alexisd215

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SoundTikTok sound · original sound - alexisd215

Promoted product

LOCCITANE Almond Shimmering Oil

2 videos2 creators

Why it worked

The video effectively uses a soft-sell approach by demonstrating a desirable outcome (glowing, nourished skin) with a visually appealing product. The creator's personal endorsement and the focus on a common seasonal concern (dull skin) make the promotion relatable and aspirational.

Summary

The creator demonstrates the L'Occitane Almond Shimmering Oil, highlighting its ability to provide an instant glow and soft, nourished skin. She emphasizes its silky texture and iconic scent, showcasing the product's new packaging for L'Occitane's 50th anniversary.

Structure

1Introduction to dull summer skin problem
2Introduction of L'Occitane Almond Shimmering Oil
3Demonstration of product application and texture
4Highlighting the new packaging and 50th anniversary

Original caption

The easiest little glow upgrade ✨ Same iconic formula and scent, now in the prettiest new bottle. I’ve been reaching for the L’Occitane Almond Shimmering Oil before summer plans for that soft, subtle glow. #ad @LOCCITANE #LOccitanePartner #AlmondShimmeringOil

More from @alexisd215

Product placement

L'Occitane Almond Shimmering Oil: ACTS - it is applied to the skin to provide an instant glow and moisturization. Removing it would change the video's purpose. It is also shown as a product for L'Occitane's 50th anniversary.

On-screen text

If your skin looks a little dull this summer... try this ✨ New look ✨ Same iconic formula New look ✨ Same iconic formula L'Occitane Almond Shimmering Oil ✨

Transcript

If your skin's been looking a little dull this summer, try this. This is the tiny stuff I've been adding for an instant glow. This is L'Occitane's Almond Shimmering Oil and it just got the prettiest new look for L'Occitane's 50th anniversary. It's the same viral formula, the same iconic scent, just in a gorgeous new bottle and packaging. Silky texture absorbs so quickly into my skin and I'm just left with the most soft, nourished, and glowy skin ever. This is my favorite step when I want my skin to have the most beautiful summer glow. I love using this everyday but especially for special events, summer outings, or my favorite step when I want my skin to have the most beautiful summer glow. I love using this everyday but especially for special events, summer outings, or on vacation. It's the perfect finishing touch to my summer glow routine.