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@reshoevn8r

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SoundTikTok sound · original sound - reshoevn8r

Promoted product

Air Jordan 1 Low Olive

Why it worked

The video taps into the strong demand for custom sneakers and the popularity of Travis Scott's collaborations by showcasing a detailed transformation of a popular shoe model.

Summary

The video shows a customizer modifying a pair of Air Jordan 1 Low Olive sneakers to resemble Travis Scott's design. The process involves sanding, applying filler, airbrushing, and attaching a custom Nike swoosh.

Structure

1Sanding the original shoe
2Applying filler and sanding
3Airbrushing the shoe
4Creating and attaching a custom swoosh
5Showing the finished custom shoe

Product placement

Air Jordan 1 Low Olive: APPEARS - a shoe that is modified. Removing it would change what happens in the video. Travis Scotts: APPEARS - a style of shoe that is being emulated. Removing it would change what happens in the video. Vick Almighty: APPEARS - a person who is performing the customization. Removing them would change what happens in the video. Angelus Paintable Repair Filler: ACTS - used to repair minor scuffs and scratches on leather. Removing it would change what happens in the video. Jacquard Air Brush Color: ACTS - used to paint the shoe. Removing it would change what happens in the video. Nike Swoosh: ACTS - a logo that is being recreated and applied to the shoe. Removing it would change what happens in the video.

Original caption

The Air Jordan 1 Low Olive was too basic… so we had Vick Almighty turn them into a custom Travis Scotts... Would you rock these or keep the originals? 👀

More from @reshoevn8r

Call to action

Would you rock these or keep the originals? 👀

On-screen text

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