CAN YOU BELIEVE WHAT WE JUST PULLED?!

@reshoevn8r

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SoundTikTok sound · original sound - reshoevn8r

Promoted product

Kobe 4 Draft Day Pack

Why it worked

The video taps into the strong collector and fan base for Kobe Bryant memorabilia by creating suspense around a "blind pack" unboxing of a limited edition shoe. The "draft day" theme adds a narrative layer that resonates with basketball history enthusiasts, making the reveal and subsequent discussion engaging.

Summary

The creator unboxes a "Kobe 4 Draft Day Pack" from a sealed gold bag, revealing a pair of white and red Kobe 4 sneakers. They discuss the significance of the draft day theme and Kobe Bryant's draft history, noting they did not get the all-gold colorway they hoped for but are happy with the Toronto colorway. The video ends with a call to action asking viewers if they want to see the shoes acetone washed.

Structure

1Unboxing the gold bag
2Revealing the Kobe 4 box
3Unboxing the shoes
4Discussing the colorway and draft day theme

Original caption

Unbox the Kobe 4 Draft Day Pack with us 👀 Inspired by the 1996 NBA Draft, this collection celebrates the moment Kobe Bryant was passed over by 12 teams before being selected 13th overall by the Charlotte Hornets, then famously traded to the Los Angeles Lakers.

More from @reshoevn8r

Product placement

Nike: ACTS - it is the brand of the shoes being unboxed and discussed. Removing it would change what happens in the video. Kobe 4: ACTS - it is the specific model of shoe being unboxed and discussed. Removing it would change what happens in the video. Kobe Bryant: ACTS - his name and legacy are the subject of the shoes and the video. Removing it would change what happens in the video. REShoevn8r: APPEARS - it is the creator's brand name, visible as a watermark/logo on screen and implied by the creator's handle and bio. Removing it would not change what happens in the video, but would remove creator attribution.

Call to action

Drop a comment down below and let us know if you wanna see what this shoe would look like fully acetone

On-screen text

CAN YOU BELIEVE WHAT WE JUST PULLED?! HERE WE GO LET'S RIP LET'S JUMP INTO THIS BLIND BOX UNBOXING OF THESE KOBE 4 THIS SEALED GOLD BAG IT HAS ONE OF 14 DIFFERENT COLORWAYS INSIDE THIS BAG I DON'T KNOW WHAT COLORWAY WE'RE BUT I'M HOPING FOR THE ALL HERE WE GO LET'S RIP OH NO WAY I CAN'T BELIEVE IT I DIDN'T GET THE KOBE COLORWAY LOOKING AT THE COLORS THOUGH LOOKS LIKE WE HAVE SOME PURPLE AND RED THIS MIGHT BE THE TORONTO COLORWAY LET ME GO AHEAD AND CHECK DOES HAVE THAT NO. 2 ON WHICH WAS THE NO. 2 DRAFT PICK A LITTLE FUN FACT IT DOES HAVE ALL OF THE DRAFT PICKS AS WELL AS WHAT THESE SNEAKERS WOULD LOOK LIKE AFTER THEY'RE BEING WORN KOBE WAS ACTUALLY DRAFT NO. 13 AND WENT TO THE CHARLOTTE HORNETS TRADED TO THE LAKERS HONESTLY THIS WAS A GREAT PACK DROP A COMMENT DOWN BELOW YOU WANNA SEE WHAT THIS SHOE WOULD LOOK LIKE FULLY ACETONE

Transcript

CAN YOU BELIEVE WHAT WE JUST PULLED?! HERE WE GO LET'S RIP LET'S JUMP INTO THIS BLIND BOX UNBOXING OF THESE KOBE 4 THIS SEALED GOLD BAG IT HAS ONE OF 14 DIFFERENT COLORWAYS INSIDE THIS BAG I DON'T KNOW WHAT COLORWAY WE'RE BUT I'M HOPING FOR THE ALL HERE WE GO LET'S RIP OH NO WAY I CAN'T BELIEVE IT I DIDN'T GET THE KOBE COLORWAY LOOKING AT THE COLORS THOUGH LOOKS LIKE WE HAVE SOME PURPLE AND RED THIS MIGHT BE THE TORONTO COLORWAY LET ME GO AHEAD AND CHECK DOES HAVE THAT NO. 2 ON WHICH WAS THE NO. 2 DRAFT PICK A LITTLE FUN FACT IT DOES HAVE ALL OF THE DRAFT PICKS AS WELL AS WHAT THESE SNEAKERS WOULD LOOK LIKE AFTER THEY'RE BEING WORN KOBE WAS ACTUALLY DRAFT NO. 13 AND WENT TO THE CHARLOTTE HORNETS TRADED TO THE LAKERS HONESTLY THIS WAS A GREAT PACK DROP A COMMENT DOWN BELOW YOU WANNA SEE WHAT THIS SHOE WOULD LOOK LIKE FULLY ACETONE