PEOPLE WERE SPENDING 5 FIGURES ON SNEAKERS...

@nickskicks.ny

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SoundTikTok sound · original sound - nickskicks.ny

Promoted product

Jordan Retro 4 Undefeated

Why it worked

The video taps into the sneakerhead culture by discussing a highly sought-after and historically expensive shoe, then offers it at a significantly reduced price, creating a sense of urgency and value for potential buyers.

Summary

The video discusses the resale value of the Undefeated Jordan 4 sneakers, highlighting their initial high price and subsequent drop. It showcases a pair available for purchase on NicksKicksNY.com at a significantly lower price than their peak resale value.

Structure

1Introduction to high sneaker prices
2Showcasing the Undefeated Jordan 4
3Discussing original release and sample
4Explaining the price drop and current availability
5Offering the sneakers for sale on NicksKicksNY.com

Original caption

Someone Spent $10K+ ON SNEAKERS!? #jordan4 #sneakerhead #sneakers #streetwear

More from @nickskicks.ny

Product placement

Nike (appears as a logo on the sole of the shoe, does not change what happens in the video); Jordan (appears as a logo on the shoe, does not change what happens in the video); Undefeated (appears as text on the inside of the shoe collar, does not change what happens in the video); Nicks Kicks NY (acts as a website where the product is sold, changes what happens in the video by providing a place to buy the product); StockX (acts as a marketplace where the product was previously sold at a high price, changes what happens in the video by providing context for the product's value)

Call to action

Go check out nickskicksny.com

On-screen text

PEOPLE WERE SPENDING 5 FIGURES ON SNEAKERS... SAMPLE RELEASED IN 2018 Date Size Sale Price 09/26/19, 8:16 AM US M 11 $16,217 07/16/19, 11:54 AM US M 10.5 $15,771 Price History $1,062 $796 $531 $265 $0 $346 Jun 12, 2026 NICKS KICKS NY Jordan Retro 4 Undefeated (Size 13 Mens) $245.00 USD Shipping calculated at checkout. NICKSKICKSNY.COM

Transcript

people were spending 5 figures on sneakers... that is insane to me that a few years ago some people were spending more money on this sneaker than cars out there. Now, then sneaker barely goes for over retail price. These are the Undefeated Jordan Fours, originally released in 2005 and then a sample released in 2018. Where people were spending well over $10,000 to get their hands on this sneaker. To be fair, there was only a very limited amount of pairs released since it was only a sample. Nike and Jordan Brand saw how much people love this shoe, that in 2025 they finally released these to the public again. No one knows the true amount of stock, but there was anywhere from 15,000 to 100,000 pairs released. A lot of resellers thought that this sneaker was gonna go for over $1,000. But as the months passed, the market just kept going down. That you could get a brand new pair of these on StockX for $350. I bought this lightly worn pair in a collection buyout last week for $245. And I have these on my website for you guys to buy for only $240. Don't think they're gonna last long, so if you do want to buy them, go check out NicksKicksNY.com.