Welcome back.

@emmezhou

1.4M followers · usually 270.8K views a post

Views

1.5M

Likes

159.3K

Comments

515

Shares

2.1K

SoundTikTok sound · original sound - veesun95

Why it worked

The video combines a popular luxury brand aesthetic with a DIY craft, appealing to a wide audience interested in fashion, art, and creative projects. The step-by-step process, despite its challenges, is visually engaging and satisfying to watch, with the creator's enthusiasm adding to the appeal.

Summary

The creator demonstrates how to sculpt a replica of a Chanel bag using clay. The process involves rolling out clay, cutting out pieces for the body and pockets, assembling them, and adding details like the chain and logo. The creator asks for viewer input on the final design elements.

Structure

1Introduction and initial clay preparation
2Cutting and assembling the main bag shape
3Drying and shaping the bag
4Adding side pockets and the Chanel logo
5Sculpting and attaching the bag chain
6Asking for viewer input on the final design

Product placement

Chanel: APPEARS - a logo on a bag, and the bag itself is a replica of a Chanel bag. Removing it would not change what happens in the video, but it is central to the creator's goal. The creator is making a replica of a Chanel bag, and the Chanel logo is a key part of that replica. The video does not mention the actual brand Chanel, only the design.

Call to action

Should I go with the fuzzy leopard print or a fun summer color?!! 🐆🩵👛 please let me know below but first and be sure to follow along so you don't miss her final reveal

Original caption

Should I go with the fuzzy leopard print or a fun summer color?!! 🐆🩵👛 #pottery #ceramics #hobby #clayart #chanelbag

More from @emmezhou

On-screen text

Welcome back. dream designer bags that I love because I refuse to pay for in the collection which means rolling out a massive slab of clay 3/8 inches thick then I carefully sketched two side pockets but as usual :( wet and flimsy so I set that on for around an hour until it was finally stiff enough to work with it kinda looks like a gingerbread house this was actually so hard cause I kept collapsing but I didn't give up :) I was able to fold the edge over the seams together :( the basic bag shape down. next very carefully stretched this clay and created a wavy top edge :) like that! it's now time :) to add all the fun details on attaching the 2 huge side pocket flaps on before I tried my best Chanel logo on :) which was kinda hard but so worth it :) you know what's harder? having to sculpt the whole entire bag chain which I just had to do off camera :) to make the chain it goes loop 1 strap 1 loop 2 two separate links :) and step 2 and tadaa!! I did repeat that maybe 100 times :) was so worth it :) last but not least main Chanel logo :) and once I carefully attached that on I am so shocked I pulled this one off my hardest :) but coolest bag yet! I do need your help now should I carve and make this fuzzy leopard print one 🐆 or should I go for a classic quilted texture in a fun summer color?!! 🩵👛 please let me know below but first and be sure to follow along her final reveal

Transcript

Welcome back to sculpting my dream designer bags that I love because I refuse to pay for in the collection. Which means, rolling out a massive slab of clay, 3/8 inches thick. Then I carefully sketched two side pockets, but as usual, the clay was too wet and flimsy. So I set that on for around an hour until it was finally stiff enough to work with. It kinda looks like a gingerbread house, but this was actually so hard cause I kept collapsing, but I didn't give up. I was able to fold the edge over the seams together. The basic bag shape down. Next, very carefully stretched this clay and created a wavy top edge, like that! It's now time to add all the fun details on. Attaching the two huge side pocket flaps on before I tried my best. Chanel logo on, which was kinda hard, but so worth it. You know what's harder? Having to sculpt the whole entire bag chain, which I just had to do off camera. To make the chain, it goes loop one, strap one, loop two, two separate links, and step two, and tadaa! And yes, I did repeat that maybe 100 times. Was so worth it. Last but not least, main Chanel logo. And once I carefully attached that on. I am so shocked. I pulled this one off. My hardest, but coolest bag yet! I do need your help now. Should I carve and make this fuzzy leopard print one? Or should I go for a classic quilted texture in a fun summer color? Please let me know below, but first, and be sure to follow along so you don't miss her final reveal.