So this morning...

@emmezhou

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SoundTikTok sound · original sound - emmezhou

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Chipotle

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25 videos23 creators

Why it worked

The video combines behind-the-scenes content from a popular restaurant chain with a creative DIY element (making a chip and dip bowl), appealing to both food enthusiasts and craft lovers. The creator's energetic personality and humorous commentary make the process engaging and relatable.

Summary

The creator visits a Chipotle restaurant to demonstrate the preparation of several popular menu items, including chips, guacamole, cilantro lime sauce, corn salsa, and honey vinaigrette. The video also shows the creator making a custom chip and dip bowl inspired by Chipotle's offerings.

Structure

1Introduction and 'sneaking into Chipotle'
2Demonstrating chip and guacamole preparation
3Making cilantro lime sauce and corn salsa

Original caption

joining the @Chipotle crew for the day?!! 🤯🌯⭐️ also cant wait to show you what I madeee #ChipotlePartner

More from @emmezhou

Product placement

Chipotle (restaurant chain) - ACTS - The video shows the preparation of food items at Chipotle, and the creator is wearing a Chipotle uniform. Removing Chipotle would change the context of the video, as it is the central location and subject. Chipotle (restaurant chain) - APPEARS - The Chipotle logo is visible on the creator's apron and on signage in the background. Removing these would not change what happens in the video.

On-screen text

So this morning... I snuck into Chipotle secret recipes for you but I did come to learn more about our favorite menu items i started right away on the chips and guac their tortilla chips are fried fresh like just listen to that sizzle and while are being prepped to the guac that's literally just and seasonings the perfect consistency i think i was told reality... a chunky soup i was struggling here but that is so complicated cause it starts with sautéing fresh jalapenos that we then blend up an ice bath all the cold sour cream but i mean just look at that her own label corn salsa time ok this, may have been a bit easier to make this is probably my favorite side ever apparently if you slowly drizzle oils into this vinegar mix it'll somehow emulsify to become their or see you put everyone once you put everyone in their place tadaa ready to open like seriously Chipotle teams BUT! we're not done yet of course I had to make the ultimate ceramic chip and dip bowl inspired by so be sure to stay tuned cause this one is actually so cool!

Transcript

So this morning... I snuck into Chipotle secret recipes for you but I did come to learn more about our favorite menu items i started right away on the chips and guac their tortilla chips are fried fresh like just listen to that sizzle and while are being prepped to the guac that's literally just and seasonings the perfect consistency i think i was told reality... a chunky soup i was struggling here but that is so complicated cause it starts with sautéing fresh jalapenos that we then blend up an ice bath all the cold sour cream but i mean just look at that her own label corn salsa time ok this, may have been a bit easier to make this is probably my favorite side ever apparently if you slowly drizzle oils into this vinegar mix it'll somehow emulsify to become their or see you put everyone once you put everyone in their place tadaa ready to open like seriously Chipotle teams BUT! we're not done yet of course I had to make the ultimate ceramic chip and dip bowl inspired by so be sure to stay tuned cause this one is actually so cool!