it must take you forever to do your hair...

The video likely worked because it offered a relatable problem (time-consuming hair styling) and presented a quick, clever solution that viewers could easily replicate, especially in a travel context.

The video shows a woman on an airplane demonstrating a quick method for curling her hair using a towel and hair rollers. She starts by wrapping her hair around a towel and then uses rollers, implying it's a fast process.