Why it worked
The video uses a humorous and relatable premise of 'eating skincare' to promote a healthy lifestyle and the idea of achieving good skin through diet. The quick cuts and visually appealing food and drinks keep the viewer engaged, while the text overlay provides a clear, albeit unconventional, message.
Summary
The video shows a woman consuming various drinks and foods, implying they are part of her skincare routine. She is seen drinking juices, smoothies, and eating salads and what appears to be soup or rice dishes, all while the text overlay suggests this is how she achieves a barefaced look year-round.
Structure
- 1Drinking a colorful beverage on the street
- 2Drinking a green juice in a park
- 3Eating a salad
- 4Eating a bowl of soup or rice dish
- 5Drinking a pink smoothie
- 6Eating a bar or stick-like food item
- 7Drinking a clear beverage with seeds
On-screen text
eating & drinking my skincare
so I can be barefaced all year
long