Japanese beauty

@alessa.miki

885.5K followers · usually 51.6K views a post

Views

595.6K

Likes

50.4K

Comments

115

Shares

4.6K

SoundTikTok sound · Ivory Check-in

Promoted product

Diane Perfect Beauty

ダイアンパーフェクトビューティー [Diane Perfect Beauty] 公式サイトです。厳選したオーガニックアルガンオイルとビューティーケラチンを贅沢に配合し、ネイチャーとサイエンスの融合によりクオリティの高い潤い&美髪ケアを実現します。

Why it worked

The video taps into the popular 'J-beauty' trend and provides a curated list of 'must-have' items, appealing to viewers interested in Japanese skincare and wellness products. The creator's personal recommendations and demonstrations add authenticity and trustworthiness.

Summary

The creator shares a haul of Japanese beauty and wellness products they love and stock up on during trips to Japan. The video showcases a variety of items including foot patches, heated eye patches, de-bloating supplements, skincare gummies, hair care products, and makeup, highlighting their benefits and where to find them.

Structure

1Introduction to Japanese beauty must-haves
2Showcasing wellness products (foot, eye, neck patches)
3Highlighting de-bloating supplements
4

Original caption

j-beauty must haves #jbeauty @CANMAKE-SHOP @Diane Perfect Beauty USA

More from @alessa.miki

Product placement

Diane Perfect Beauty (shampoo, conditioner, hair care products) ACTS - used for hair care, results are implied to be shiny and glossy hair. Removing it would change the video's focus on hair care. CANMAKE (creamy pencil eyeliner) ACTS - demonstrated as smudge-proof and waterproof, results are implied to be good for makeup. Removing it would change the video's focus on makeup. MegRhythm (heated eye patches, cooling neck patches, foot patches) ACTS - demonstrated as providing relief and aiding sleep/cooling. Removing it would change the video's focus on wellness products. PAK-KUN (debloating supplement) ACTS - demonstrated as helping reduce puffiness and swelling, taken for travel. Removing it would change the video's focus on supplements. UHA (skincare gummies with hyaluronic acid and biotin) ACTS - presented as skincare gummies that contribute to skin health. Removing it would change the video's focus on skincare supplements. donki (store) APPEARS - mentioned as a place to buy products, but its interface is not operated and no specific result comes from it. Removing it would not change what happens in the video, but would remove context for where products were purchased. @cosme (retailer/platform) APPEARS - mentioned as a place to buy products, but its interface is not operated and no specific result comes from it. Removing it would not change what happens in the video, but would remove context for where products were purchased. Hello Kitty (character on shopping bag) APPEARS - a character on a shopping bag, not a product that acts. Removing it would not change what happens in the video.

Call to action

save this for your next trip to Japan!

On-screen text

Japanese beauty Japanese beauty must haves drugstores, donki, @cosme I visit Japan multiple times a year and I used to live there so these are all my favorite items that I always stock up on wellness Japanese drugstore Acucpressure cooling foot patches these are cooling Japanese drugstore/donki Heated eye patches & body patches Japanese drugstore/donki Cooling neck & Japanese drugstore/donki Perfect for hot & humid Japanese drugstore/donki Debloating supplement donki helps reduce puffy face & swollen legs dunki these work like a charm I take them a lot when I travel now and I never get a puffy face Skincare gummies donki I also buy these skincare gummies with hyaluronic acid and biotin now for hair care Japanese Good for bleached & damaged hair donki especially if you want shiny and glossy hair so stocked up and I also got a bunch of these Cooling donki leaves no white residue! and cools your scalp and doesn't leave any white residue best doski/drugstore/@cosme for makeup creamy pencil eyeliner donki/drugstore/@cosme smudge proof & waterproof donki/drugstore/@cosme I buy it in bulk every time I go because it's really creamy and it's super waterproof save this for your next trip to Japan! and let me know if you want a part 2 by

Transcript

Japanese beauty Japanese beauty must haves drugstores, donki, @cosme I visit Japan multiple times a year and I used to live there so these are all my favorite items that I always stock up on wellness Japanese drugstore Acucpressure cooling foot patches these are cooling Japanese drugstore/donki Heated eye patches & body patches Japanese drugstore/donki Cooling neck & Japanese drugstore/donki Perfect for hot & humid Japanese drugstore/donki Debloating supplement donki helps reduce puffy face & swollen legs dunki these work like a charm I take them a lot when I travel now and I never get a puffy face Skincare gummies donki I also buy these skincare gummies with hyaluronic acid and biotin now for hair care Japanese Good for bleached & damaged hair donki especially if you want shiny and glossy hair so stocked up and I also got a bunch of these Cooling donki leaves no white residue! and cools your scalp and doesn't leave any white residue best doski/drugstore/@cosme for makeup creamy pencil eyeliner donki/drugstore/@cosme smudge proof & waterproof donki/drugstore/@cosme I buy it in bulk every time I go because it's really creamy and it's super waterproof save this for your next trip to Japan! and let me know if you want a part 2 by