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8.2Talking HeadPOV / Skit hookEcommerce
Hook
When you're working from home
@pepco
827.1K followers · usually 218.7K views a post
Views
1.7M
Likes
1.2K
Comments
9
Shares
89
Why it worked
The video uses a relatable and humorous scenario of trying to multitask work and shopping, which resonates with many viewers who have experienced similar situations.
Summary
A woman in a black dress is in a store, using a laptop that is balanced on a shopping cart. She looks at the camera and then back at the shelves, appearing to be working while shopping.
Structure
- 1Woman working on laptop in a store
- 2Woman looks at the camera
- 3Woman continues shopping/working
Product placement
Pepco (store): APPEARS - a watermark/logo on clothing. Removing it would not change what happens in the video.
On-screen text
When you're working from home
Original caption
Now that’s what you call multitasking, hands down. 💻 #Pepco #shopping #work #multitasking #workhard
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