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11.0Silent UGCStory Open hookEcommerce
Hook
When you're at Pepco so often that you decide to move in ✨
@pepco
827.1K followers · usually 218.7K views a post
Views
2.3M
Likes
936
Comments
2
Shares
80
SoundTikTok sound · Aggy
Why it worked
The video uses relatable humor and a common shopping experience to create a funny and shareable moment, likely resonating with frequent shoppers of the depicted store.
Summary
A woman is shown with two suitcases inside a Pepco store, implying she spends so much time there that she might as well move in. The video uses humor to depict a strong affinity for the store.
Structure
- 1Woman with suitcases enters Pepco
- 2Text overlay humorously suggests moving in
- 3Woman walks through the store with luggage
Product placement
Pepco: APPEARS - a store where the video is filmed. Removing it would not change what happens in the video.
On-screen text
When you're at Pepco so often that you decide to move in ✨
Original caption
Feel like home 🏡 #Pepco #trend #viral #shopping #Home
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